Metrobranding - A Love Story Between Men and Objects

General Information

Original Title
Metrobranding
Author/Creator
Vlad, Ana, director
Language
Romanian.
Subtitles
English
Published
Romania 2010.
Physical Description
DVD (89 min.)

Contributors

Contributor
Voicu, Adi (director)

Contents/Summary

Summary
In communist Romania there was a single brand of each basic product: the Relaxa mattress, the Dragasani sneakers, the Pegas bicycle, the Mobra motorcycle, the Fieni bulbs and the Ileana sewing machine were the stars of the Romanian golden era. These six brands had spectacular destinies. They appeared approximately at the same time, along with the socialist industrialization. As overnight towns were built around the factories producing them, they have become the objects of desire for the Romanian daily life and dreams.

Subjects

Genre
Documentary films

Bibliographic Information

Title Translation
Metrobranding - A Love Story Between Men and Objects

Holdings

Item Type Current Location Collection Call Number Volume Info Shelving Location Public Note
DVD-ROMOSA Film LibraryOSA Film LibraryFL Record 4681--