A Cold Coke in the Days of the Cold War

General Information

Original Title
Edna studena koka-kola prez studenata voina
Author/Creator
Atanassova, Evgenia, director.
Language
Bulgarian.
Subtitles
English
Published
Bulgaria, 2005.
Physical Description
DVD-ROM (56 min.)

Contents/Summary

Summary
This is a story of how Coca-Cola has entered Bulgaria during the time of Communist regime in the mid-1960s. Till 1965 the communist propaganda described Coca- Cole as an alcoholic drink of the American soldiers. Bulgaria happened to be the very first socialist country where Coca-Cola has succeeded to break the ideological rules by having a trade contract and opening bottling factories. The contract was possible due to initiative of Mr. Toncho Michajlov, who has made the first contact with the Coca-Cola Company in 1965 with Mr. Alexander Makinsky. This is a story of a battle - the battle between the propaganda type of economy and the free market economy, a battle between the ideological communist society and the enterpreneur spirit. A story about the unknown sides of the communist history and the times of the Cold War.

Subjects

Genre
Documentary films

Bibliographic Information

Title Translation
A Cold Coke in the Days of the Cold War
Note
Verzio Film Festival Submission
Duration: 00:56:00
Library Special Collection
Verzio Film Festival Submission

Holdings

Item Type Current Location Collection Call Number Volume Info Shelving Location Public Note
DVD-ROMOSA Film LibraryOSA Film LibraryFL Record 1060---